Help / Apps
Apps
Analytics
Every app, one set of numbers, with AI explaining what changed and why.
Last updated October 28, 2026.
On this page
What it is for
Analytics shows your money, leads, reply times and website visits side by side, so you can see how the business is doing without building a report.
What it does best
It explains. AI writes, in plain words, what changed and why, with a suggestion when there is one. Tap any number to see the records behind it.
Common tasks
Check the week
- Open Analytics. The top shows this week next to last week.
- Read the AI says notes for anything that moved.
Ask a question
- Type a question in your own words, like why are leads from one town converting low.
- The answer comes from your own data, with the numbers it used.
Compare periods
- Pick a period, like this quarter.
- Every number shows next to the period before.
Deeper Analytics on Pro
Pro and the Pro seats in Company add deeper Analytics and AI staff. Every plan has the Analytics basics. See Plans and pricing.
Today and at launch
Works today
- The Analytics preview with example data.
At launch
- Analytics from your own apps as they go live.
- AI Presence, which checks how AI assistants describe your business and catches wrong facts like an old phone number.
How it connects
Analytics reads from Money, Books, Contacts, Mail and Sites. Its notes can show up on Home.
All help topicsGetting startedPlans and pricingQuestions and answersEmail Cameron